01
Product design
From a rough idea to tested screens people understand first time.
Available now for product design roles and contracts at startups.
Salary, contract or contract-to-hire. Equity welcome.
Recent work with
Founding product designer
Charity rebrand
Agency web design
01 / What I do
I design products, then I build them.
A product designer with an artist’s eye. I’ve drawn and painted all my life, spent twenty years designing and building for the web, and the last few as a founding product designer.
02
Design systems
One source of truth, so design and code stop drifting apart.
03
Design engineering
I build what I design, so nothing gets lost in handover.
04
Art direction
An artist’s eye for brand, illustration and visual tone, so your product looks like no one else’s.
02 / Selected work
Recent work
A few recent projects. Some are open to read; the Alively ones are private, so ask and I'll send the password.
ALIVELY · DESIGN SYSTEM
One system, Figma to production
Turning a growing app into one consistent system that designers, developers and AI agents all build from.
Password on request
WE ARE STRONGER · CHARITY · BRAND REFRESH
A calmer, clearer charity website
A new look and design system for an anti-bullying charity, putting help ahead of everything else.
Read the case study →
MAZNET · AGENCY WEB DESIGN
Two redesigns for a web agency
Turning a bonsai shop’s designs into a working store, and giving an IT firm a modern layout.
Read the case study →
ALIVELY · FOUNDING PRODUCT DESIGN
From a founders’ idea to a shipped app
I joined two non-technical founders with an idea, gave it a shape, and helped it become a habit app people actually use.
Password on request
ALIVELY · MARKETING WEBSITE
A website that grew with the product
Four versions of the Alively website, each one following where the app and the business went next.
Password on requestOther work
- Online donations portalKensington Temple · processed £1–3M a year
- KTTV live-streaming playerKensington Temple · live and on-demand video
- EarlierBBC illustration · Sigrid Rausing Trust · Coronet Cinema
03 / How I work
Paper first. AI where it helps.
AI makes me faster, which keeps costs down. It doesn't make the decisions: what to build, and whether it's right, stay with me.
01
Understand
Listen, sketch on paper, agree what success looks like.
02
Design
Flows and frames in Figma, built on a system from day one.
03
Build
I build the front end myself. AI speeds up the typing; the design decisions stay mine.
04
Check and ship
Test on real devices, refine, release.
What I believe
One thing at a time
Every screen should ask for one decision. Clarity beats choice.
Smallest screen first
If it works on the smallest phone, it works everywhere.
Design in the material
I check ideas in real code and on real devices, not just in Figma.
Honest by default
No dark patterns, no streak guilt, no claims the data can’t support.
04 / Working together
Looking for my next product team
01 / ROLES
Join your team
Product designer or founding designer at a seed to Series A startup. Salary with equity is welcome.
02 / CONTRACT
Contract or contract-to-hire
A few months on a product, a design system or a launch. Remote, or hybrid in London.
03 / FIRST TWO WEEKS
Useful from week one
I learn the product and the people, audit the interface, and ship a first improvement in the first week.
05 / Background
Art school first, then sixteen years leading web at a London charity, then startups. I’ve always been the designer who also builds.
I joined Alively when it was two non-technical founders with an idea, and turned it into flows and working prototypes they used to win clients and investors. Once a CTO joined, I worked with him daily, designing features and then building them: at first polishing the last 20% of the UI in code, later shipping whole features for him to review. I also worked with the CEO on the marketing site, sales decks and a forthcoming book. I’m now stepping back to a behind-the-scenes role there, which frees me to join a new team while staying connected to a product I helped build.
- DESIGN
- Product and UX design, design systems, prototyping, user research, accessibility, illustration, art direction
- BUILD
- React Native, TypeScript, React, Astro, Tailwind, WordPress, HTML / CSS
- AI WORKFLOW
- Claude Code, Figma MCP, design rules for AI agents, on-device QA
06 / Contact
Building a product and need a designer who ships?
Tell me about it. I reply within a working day.