ALIVELY · MARKETING WEBSITE

A website that grew with the product

Four versions of the Alively website, each one following where the app and the business went next.

Role
Design and front-end
Platforms
Shopify, then Astro
Audience
Individuals, then HR and finance leaders
Focus
Web design, brand, content
When
May 2025 to May 2026

01

Starting with what we had

Alively already ran on Shopify, built to sell wellness products. Rather than start again, I reshaped it around the app: the app came first, and the shop stayed for anyone who still wanted to browse.

As the business moved to selling to companies, the same site started speaking to employers, with one clear next step: book a demo.

The original Alively Shopify homepage: a woman with arms raised against the sky, the headline Your Personalized Wellness Platform and a beta sign-up
Before: the original Shopify site
The reworked Alively homepage: the headline Wellness That Works, One Action at a Time, an app screen and a Book a demo button
After, May 2025: reworked around the app, still on Shopify

02

Getting the words right

I worked with the CEO on the copy, section by section, until the message was sharp: one personalised action a day for each employee, and a programme that pays for itself for the business.

The January 2026 homepage design: the headline One Personalized Health Action Daily, Zero Program Fatigue, Net-Positive ROI, with an app screen and a dark panel on tax savings
January 2026: sharpening the business case

03

Matching the app

In May 2026, after we redesigned the app, I rebuilt the site in Astro and brought it in line with the app’s dark colours, so the website and the product feel like one brand.

It speaks to HR and finance leaders: one small daily action for employees, and the business case for the people who sign it off.

The current Alively website in a dark theme: a headline for HR and benefits leaders and a panel showing the app’s one-action-a-day flow
May 2026 to today: matched to the app

04

Four versions, side by side

Each version followed the product and the buyer: from selling to individuals, to selling to companies, to a site that looks and feels like the app itself.

Four Alively homepages side by side, from a light product-led Shopify site to the current dark site
Left to right: the original Shopify site, May 2025, January 2026, May 2026

05

How I work on it

I set the design direction and the rules, and use AI to speed up the build. My time goes on the decisions: what to say, what to leave out, and checking every page.